Mission statement and vision
To be a world-class leading Canadian interest-owned supplier of wines and spirits in the North American markets, providing consumers with strong brands and superior quality.
- With offices across North America, attracting the best talents and offering a safe and dynamic workplace that fosters professional development.
- Stay abreast to the characteristics of a winning corporate culture to continuously optimizing savoir-faire.
- Innovate by creating new cutting-edge products that meet present and future market trends.
- Be an excellent corporate citizen by giving back to the community where we operate and be aware of our eco-footprint.
- Give our shareholders an exceptional return on investment.
This mission is accomplished through the following activities:
- Vinification and production
- Development of popular brands
- Marketing, Representation and Distribution
- Bulk wine sales