Markets
In Quebec, Kruger Wines and Spirits sells nearly 20% of the products offered across the Province different networks through its three main divisions: Maison des Futailles, Mondia Alliance and L'entrepôt du Vin en Vrac (Bottle Your Own stores).
Supplying Quebec food industry market, Maison des Futailles is the second biggest player in this field with 28% of the market share. It offers exclusively to grocery and convenience stores two major product lines:
- Maître Sommelier is a well-known selection of imported products from many countries. Symbolism of quality, the "S" on the cap helps consumers to quickly notice this excellent category of wines.
- Maison des Futaillles sells also table wines, many of which are offered in a four-litre format at the most competitive prices on the market.
Supplying Liquor Boards (SAQ, LCBO, LCLB, etc.), restaurants, bars and hotels, Mondia Alliance offers an exceptional variety of high-end imported wines and Quebec products. With thorough knowledge and a solid reputation, Mondia Alliance has earned a prominent place in Canada and several other international markets.
Established in 1993, L'entrepôt du Vin en Vrac serves consumers who are willing to bottle products by themselves. Choosing from a selection of imported wines and spirits, customers can save between 15-40% off regular SAQ prices. L’entrepôt du Vin en Vrac accounts for nearly 70% of bottle-your-own wine sales in Quebec. |